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Which pulls the best response, a postcard, a self-mailer or a
letter? The answer, you'll be hottest style sand ugg australia boots for sale irritated to know, is clear. hottest style sand ugg australia boots for sale It
depends.

The success of your mailing depends on who you mail to (your
list), what you promise (your offer), when you mail (your
timing), and what you mail (your format and creative). Here are
a few questions to ask yourself to decide which format is likely
the best one to use for your next mailing.

Letter Does your sales message need to come from one person by
name? Does it need to be addressed to a person by name? Is
privacy hottest style sand ugg australia boots for sale or confidentiality a concern? Then a sales letter inside
an envelope is the way to go.

Postcard Is your sales message short and simple, and designed to
motivate your prospect to visit your website to hear your full
pitch (and place an order)? A postcard is a good option.

Self-mailer Do you need to illustrate your sales message while
keeping printing and mailing costs down? Then try a self-mailer
(a document that mails without an envelope, such as an 8 ½ x 11
sheet of card stock, folded once on itself and sealed with a
tab).

Classic direct mail package Do you have things to say that do
not really fit in a letter (technical specifications, for
example)? Is your sales message longer than 600 words? Does your
prospect need to mail back a check or order form? Then a classic
direct mail package is your best choice, consisting of a mailing
envelope, letter, brochure, business reply card or order form,
and business reply envelope.